The Truth About Scholarship Essay Topics 2014

The Truth About Scholarship Essay Topics 2014 Scholarship Essay Topics 2014 Fundamentals Explained Yes, there's somebody who can aid you with your essays expert essay writers at MyPerfectWords. You should personalize your essay. This kind of essay is the normal portion of the application procedure, and you need to find out how to begin a scholarship essay introduction. To learn to compose a great scholarship essay you have to note one great thing. If no, you have to learn to compose an essay for scholarship. Regardless of what essay topic you are given, our essay generator will have the ability to finish your essay easily. When writing an essay, you will need to demonstrate that you're worthy of the scholarship. Also, there ought to be a scholarship essay outline. To start with, you may produce quite a simple structure so as to have a framework for the letter. The type of your paper also needs to be unique. 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Furthermore, the students find it difficulty to compose scholarships due to the fact that they do not have sufficient time. Students who have attended institutions apart from Virgini a community colleges aren't eligible. The Battle Over Scholarship Essay Topics 2014 and How to Win It If you still have any questions, just don't hesitate to get in touch with us or order any form of paper on the website. The next step is to structure your draft, eliminating an excessive info and highlighting the main points. Once you select a topic, the upcoming important issue is to hunt for information and relevant literature. There are various ways by which you could interact and one of the simple options is the inquiry form that is on the website. The above-mentioned hints will help you draft an ideal scholarship paper. What are the variety of ways to accomplish an objective of sustainable fashion. Just take a case study of a royal family or a brand who has become the idol and vintage in the style market. Fashion started to change, too. The Appeal of Scholarship Essay Topics 2014 It is a lot easier to compose an essay having a plan and knowledge of what and where you' re speaking about. The latter type needs to be attempted only by candidates that are over the average in their understanding of the language and mental improvement. Because for blending relevant info and right sort of words, it's required that proper research connected to the topic is completed, whereas candidates don't have ample of time to achieve that. Write about the skills you want to obtain during the analysis process, how they are sometimes employed to help the neighborhood community, approaches to reciprocate the experience obtained from the society. 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How to Choose Scholarship Essay Topics 2014 The applicant has to apply with the confidence he or she's completely capable of performing at the maximal level in the business of different students attending the college while having to think about the reality that at places including Yale, 93% of applicants won't be offered admission. Where a candidate is needed to describe a specific location, event or individual, the subject can be categorized as descriptive. The scholarships you find are likely to fit into specific themes that you must have the ability to identify to be able to save your family time, frustration, stress, and above all money. A lot of students have the exact same objectives, principles, and backgrounds. The winner is goin g to be contacted by LogMeIn via the email address utilized for submission. Our site provides custom writing help and editing support. A scholarship essayis part of ascholarship application. In case the answer is no, you're not eligible. You must learn your conclusion needs to be potent enough to leave an impression. The selection of topic is all your choice. Some candidates have an inclination to drift away from the subject in hand after they've introduced the subject fairly well. Usually, you must write about the problem in 1 sentence.

The Themes Of Betrayal And Redemption In The Kite Runner

The Kite Runner by Khaled Hosseini is a historical fiction novel set mostly in Kabul, Afghanistan and Fremont, California. The novel spans the time periods before, during, and after the reign of the Russians (1979-1989) and the Taliban’s takeover (1996) of Afghanistan. It is told through the first person perspective of Amir alongside his father, Baba, his half-brother, Hassan, and Baba’s companions Ali and Rahim Khan. Growing up, Amir and Hassan are practically inseparable, as they are always playing games, reading poetry, or simply spending time together. Hassan’s mother, Sanaubar, is never present during the children’s youthful years, but they both have Baba as a shared father figure in their lives. The themes of betrayal and redemption†¦show more content†¦Hassan allows Assef to rape him because Assef threatens to take away the last kite that Amir has cut to win the competition. Since he seeks Baba’s approval, he wants to present it to h im to establish a better* relationship with him. Therefore, he views Hassan’s rape as a sacrifice for his desires. Directly before the incident, Amir â€Å"[catches] a glimpse† of Hassan’s face, and describes his face as holding â€Å"resignation in it† (76). He then goes on to compare his expression to the â€Å"look of a lamb† (76). In this quote, Amir is referring to the sheep that he witnesses the mullah kill on a Muslim holiday, the tenth day of Dhul-Hijjah, which he and his family celebrate every year. Amir believes that the lamb sees itself as a sacrifice, and accepts its unwanted fate, which is how he believes that Hassan feels too. Though Amir later feels immense guilt for his actions*, he is able to disregard* his regrets when he and Baba move to America to escape the Russian takeover. Amir compares America to a â€Å"river, roaring along†, and views it as being â€Å"unmindful of the past† (136). He describes forgetting his mistakes in America as entering the river, â€Å"[letting] [his] sins drown to the bottom†, and allowing, â€Å"the waters† to â€Å"carry [him] someplace far.† (136). Because of this, Amir enjoys thinking of America as a place with â€Å"no ghosts, no memories,†, and â€Å"no sins†, and relishes in his forgetful state (136). However, as one can not continueShow MoreRelatedRedemption in The Kite Runner1038 Words   |  5 Pagesâ€Å"For you, a thousand times over.† In The Kite Runner by Kahled Hosseini, there is a recurring theme of redemption that is portrayed by various literary devices. Kahled excellently juxtaposes devices such as irony, symbolism, and foreshadowing to show redemption within his first novel. As a foreword, the story of The Kite Runner focuses on a man named Amir. In his childhood, he enjoyed a high-class life in Kabul, Afghanistan, living with his father Baba. They have two servants, Ali and his son HassanRead MoreThe Kite Runner: Forgiveness, Loyalty, and the Quest for Redemption2381 Words   |  10 PagesThe Kite Runner: Forgiveness, Loyalty, and the Quest for Redemption Khaled Hosseini’s The Kite Runner is an award-winning novel and considered one of today’s most popular, contemporary classics. The story is one of familiar themes such as loyalty, forgiveness, betrayal, love, and redemption. It follows the tale of Amir and how he must atone for his sins and find a way to â€Å"be good again† (Hosseini 2). The quintessential message of this book relies on the idea of second chances. Themes of redemptionRead MoreAnalysis Of The Kite Runner By Khaled Hosseini1422 Words   |  6 PagesPranav Dantu Mr. Bal Honors English 10 20 December 2017 The Kite Runner by Khaled Hosseini Summary: The Kite Runner is a historical fiction novel written by Khaled Hosseini. The novel is written in a first-person point of view tracing the journey of redemption of an Afghan native named Amir. Amir grows up wealthy and privileged by Afghan standards and is surrounded mostly by his father and his friend, Hassan. Hassan was a less fortunate boy who belonged to the lower caste of the Afghanis, the HazarasRead MoreThe Kite Runner By Khaled Hosseini1695 Words   |  7 Pages The Kite Runner, written by Khaled Hosseini, is a famous novel for its honest portrait of betrayal, and redemption. The novel is narrated by fictional character, Amir, who starts a new life in America with his wife, Soraya, and is a successful author who tries to escape from his haunted childhood in Afghanistan.. Amir is the son of wealthy Afghan businessman, Baba. The opening chapters are told by an older Amir explaining about his childhood. As a reader, one will notice that every joy experiencedRead MoreTheme Of Violence In The Kite Runner1133 Words   |  5 Pagesall have one trait in common; To be accepted. Although, in trying to become accepted, we can lose friendships and trust from people we love, but far worse we could lose ourselves, trying to be accepted for someone we are not. In the novel â€Å"The Kite Runner† by Khaled Hossieni, we as the reader see many different situations in witch Amir is putting his real self aside and taking his anger out and betraying so meone very close to Baba and Amir himself, closer than the reader and the protagonist AmirRead MoreThe Kite Runner3049 Words   |  13 PagesThe Kite Runner teaches friendship, atonement Review Royal Hamel Hassan!† I called. â€Å"Come back with it!† He was already turning the street corner, his rubber boots kicking up snow. He stopped, turned. He cupped his hands around his mouth. â€Å"For you, a thousand times over!† he said. So opens the pivotal event in The Kite Runner, a novel by Khaled Hosseini. The movie version, which is now in theatres, was nominated for a Golden Globe as best foreign-language film of 2007. Amir and Hassan, inseparableRead MoreRedemption: The novel begins with an adult Amir looking back on the events of his childhood. He is700 Words   |  3 PagesRedemption: The novel begins with an adult Amir looking back on the events of his childhood. He is trying desperately to ignore his unatoned sins, but realizes that â€Å"it’s wrong what they say about the past†¦about how you can bury it. Because the past claws its way out†(Hosseini 1). Even after Amir and his father flee to America to one afternoon from decades ago still haunts him. Amir’s inaction that day impacts the rest of his life and leads to lies, betrayal, and guilt. He desires to be forgivenRead MoreSymbolism Of Kite Running By Khaled Hosseini1243 Words   |  5 PagesKali Denney Mr. Snyder AP Literature and Composition 11 December 2015 Symbolism of Kite Running In this essay the book being discussed is, Kite Runner by Khaled Hosseini. Khaled Hosseini’s biography will be discussed as well as the historical influences upon him that affect the novel as a whole. The essay will contain a critical analysis as well as an analysis of the critical response to the work by others. In the novel and now a grown man, the main character Amir recalls events in his childhoodRead MoreThe Kite Runner - Amir s Redemption1323 Words   |  6 PagesThe Kite Runner – Amir’s Redemption We all make mistakes, but it is how we make up for those mistakes that will decide the kind of person we will become. The Kite Runner novel was written by Khaled Hosseini about a boy who also grew up in Afghanistan just like the author. The novel opens during a peaceful time in Kabul and tells the story of Amir and his friend and servant, Hassan. It tells us about Amir looking for approval from his father, Baba, the ethnic tensions in Afghanistan and the eventsRead MoreKhaled Hosseini s The Kite Runner1679 Words   |  7 PagesHosseini s homeland was the inspiration for his novel, The Kite Runner, which gave his readers a taste of what Afghanistan was before the brutal invasions of the Taliban. He spent his early childhood living in Tehran, Iran, where he befriended his family s cook. The unexpected friendship between a young Afghan and a member of the Hazara ethnic group exposed Hosseini to the acts of injustice against minority groups in Afghanistan, a major theme in his writi ng (Bloom). Khaled s works are centered

A Perspective on Disability free essay sample

She is accompanied by a just as strong husband/caretaker who goes above and beyond the call of duty when it comes to taking care of his spouse. Nancy Mairs presents her audience with an honest inside view of her life and perspective as a cripple, a word she openly uses to define herself. Mairs constantly calls herself a â€Å"cripple† because disabled or not, the word â€Å"crippled† can make a person wince (Mairs). She brings her world to us, discussing a wide variety of things including language, family, and humor, and how these all relate to her life. Through various stories and insights, she allows her readers to gain an understanding and acceptance of people with disabilities. She examines the public’s view of the disabled, as well as the views they have of themselves, and compares them to her own. She makes it clear that she is not to be defined solely by her disability. We will write a custom essay sample on A Perspective on Disability or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Not only does she reach out to the general population, but she also reaches out to those in a similar situation as herself. She helps anyone with a disability really understand how able a disabled person can be. Having George participate in my care, calls me into life. It says, despite your losses, despite your limitations, you belong here with us and we want you to stay. We want you to stay enough that were willing to participate in the labor that it takes† (Mairs). That is possibly the most important motivation for caregiving: to show that person that their life is valued. Caregiving enables a person to be in the world, but it also enables them to want to be in the world when it would be easier not to. From the other point of view a caregiver struggles with keeping a positive attitude when going day in and day out taking care of another human being. There is a constant reminder that quitting is not an option, because quitting is the equivalent to failure in this situation. â€Å"Im not confined to a wheelchair, I have choices. I can get up and get out, and that takes some of the pressure off me† (Mairs). It is important that caregivers get space from the person they care for. Nancy makes sure to provide George with his own time. Caregiving works incredibly if it is circular; George gives Nancy opportunities to care for him. Sometimes he does it consciously, but sometimes he just genuinely needs someone to be there for him like he is for her. He needs someone to hold his hand and tell him that everything will be all right. â€Å"If we look at everything we receive as a blessing, MS is a blessing. It probably has kept us together† (Mairs). Nancy and George Mairs have a relationship that works for the both of them.

Radio Formats free essay sample

The subject matter covered by documentaries often includes historical events, people of Influence. and current Issues. Doing research for the radio documentary may also nvolved finding people who have something to contribute to the documentary, either by providing an interview, a story, or any other bits of material that can give the show some added substance. When developing a social awareness project. especially one that is devoted to promoting HIWAIDS awareness, doing the proper research is mandatory! The information dispersed by such a show must be accurate, reliable, and current. Radio drama Is a story told through sound alone The sound in the form of: Radio drama has a beginning . iddle and end. The beginning is everything. If this part of it does not work Listener will switch off the radio Movement and progress or climax must be suggested in radio through sounds The Plot : This is the story with lots of twists and turns. We will write a custom essay sample on Radio Formats or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Without a good plot youre eating a souff © that has gone flat. Two sub plots would be interesting. Keep tne plots llnKea logically wltnln tne same play. The best system is a major and a minor storyline linked to one another. Get them to come together at the end. Characters: Every character is equally important. But our main character must have the sympathy of the audience. Your audience has to identify with your main character. If this does not happen you have created a failure. Dialogue : Characters inform, argue, amuse, outrage, argue through the ebb and flow of dialogue. When we do we talk and that is how great radio plays are made.. by talking in dramatic dialogue Drama = conflict = audience. There has to be an emotional, financial, human, moral, physical struggle so your listeners can laugh or cry.

Public Administration Operations

Public Administration Operations The state legislature merit program is an effective approach to allocating awards; this means that the terms of allocating the awards should be specific when outlining the criteria for those who qualify for the merit award program. Leaving this decision to the managers is likely to cause significant problems regarding the distribution of the merit increase.Advertising We will write a custom essay sample on Public Administration Operations specifically for you for only $16.05 $11/page Learn More A better structuring of the program could be achieved by combining the merit increase awards with the 3 percent across-the-board raise for all the state employees. This eliminates potential problems associated with judgments on the distribution of the program (Kearney and Carnevale 56). The program should ensure that there is a uniform merit increase for all the employees basing on their performance. There are a number of issues raised by the merit pay system that req uire implementation. The first notable issue is adopting a merit pay system that is based on the principle of fairness to ensure that no particular group feels that it has been undermined. The second issue raised by the merit pay system is the methodology that can be used in assessment of the performance. The challenge is assessing the performance of senior wardens who have served for a long time, and recently hired guards who are yet to serve. It is important also acknowledge that one size does not fit all (Kearney and Carnevale 65). Developing a plan for the merit pay system requires taking into consideration both the viewpoints of the conflicting sides. This implies that the merit pay system should take into consideration both the concept of performance appraisal and the fact that all the guards are competent and need a merit award for their service. Basing on this, a performance evaluation system will be established prior to the implementation of the merit based systems. This me ans the distribution of the merit based pay awards will base on the outcomes of the performance evaluations. This guarantees fairness during distribution basing on their performance. The reaction of the union is mainly because it is of the opinion that its employees failed to undertake their duties that they are paid to accomplish. It is the role of the union to ensure that employees assume their responsibilities as stated under their pay requirements.Advertising Looking for essay on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More Failure to do so raises questions; this could be the possible justification of the union’s action. In addition, the union action is justified because they were not informed that the students were doing the work that their employees are supposed to do. The termination of the bargaining unit members because of budget cuts was not of importance in this case. This implies that the municipal union should investigate the circumstances leading up to the action prior to the implementation of any action such as the laying off the workers (Kearney and Carnevale 63). The decisions undertaken by labor unions usually have an impact on the daily lives of the citizens; this is mainly because of their disruptive nature. For instance, unions impose strikes and boycotts, which are likely to impose significant effects on the delivery of public services. In this particular case, the union argued for accountability, which resulted to questioning their motives by the public regarding their role. In the capacity of the union president, addressing the conflict requires the reinforcement of accountability among the union employees to undertake their union work. Failing to perform the union work in future will result to punishments such as being laid off. This guarantees that the park is attended at all times without any concerns that the students will abandon cleaning up the par k. In either case, the school should seal an agreement that gives the voluntary responsibility of attending to the park, which will be followed by laying-off the union workers for budgets cuts (Kearney and Carnevale 61). Kearney, Richard and David Carnevale. Labor Relations in the Public Sector. New York: Marcel Dekker, 2001.

Definition and Examples of Substantives in Grammar

Definition and Examples of Substantives in Grammar In traditional grammar, a substantive is a word or a group of words that functions as a noun or noun phrase. In contemporary language studies, the more common term for a substantive is nominal. In some forms of construction grammar, substantive is used in a broad sense thats unrelated to the traditional meaning of substantive  (or noun). As Peter Koch observes in Between Word Formation and Meaning Change, It simply has the sense of constituted by one or more particular lexical or grammatical items (Morphology and Meaning, 2014). (See Hoffmans remarks in Examples and Observations below.) EtymologyFrom the Latin, substance Examples and Observations Doctors have asserted many times over the centuries that  walking is good for you, but  medical advice has never been one of the chief attractions of literature.(Rebecca Solnit, Wanderlust: A History of Walking. Penguin, 2001)The motion was eager, shy, exquisite, diffident, trusting: he saw all its meanings and knew that she would never stop gesturing within him, never; though a decree come between them, even death, her gestures would endure, cut into glass.(John Updike, Gesturing.  The Early Stories: 1953-1975. Random House, 2007)A [substantive is a] grammatical term that in the Middle Ages included both noun and adjective, but later meant noun exclusively. It is not usually found in later 20c English grammars. . . . However, the term has been used to refer to nouns and any other parts of speech serving as nouns (the substantive in English). The adjective local is used substantively in the sentence He had a drink at the local before going home (that is, the local public house) .(Sylvia Chalker and Tom McArthur, Substantive. The Oxford Companion to the English Language, Oxford University Press, 1992) A substantive noun or a substantive is . . . a name which can stand by itself, in distinction from an adjective noun or an adjective. It is the name of an object of thought, whether perceived by the senses or the understanding. . . . Substantive and noun are, in common use, convertible terms.(William Chauncey Fowler, English Grammar. Harper Brothers, 1855)Substantive Nouns and Adjectival Nouns- In Aristotelian, and scholastic, terminology, substance is more or less synonymous with entity. It is this by now almost obsolete sense of substance which gave  rise to the  term substantive for what, in modern  terminology, are normally called nouns.(John Lyons,  Natural Language and Universal Grammar: Essays in Linguistic Theory. Cambridge University Press, 1991)- The objects of our thoughts are either things, like the earth, the sun, water, wood, what is ordinarily called substance, or else are the manner or modification of things, like being round, being red, being hard, being lea rned, what is called accident. . . .It is this which has engendered the principal difference among the words which signify the objects of thought. For those words which signify substances have been called substantive nouns, and those which signify accidents, . . . have been called adjectival nouns.(Antoine Arnauld and Claude Lancelot, 1660, quoted by Roy Harris and Talbot J. Taylor, Landmarks In Linguistic Thought. Routledge, 1997) Substantives in Construction Grammar[C]hildren acquire language based on a specific lexical input. For example, they first acquire  fully substantive constructions  (i.e. structures in which all positions are filled such as I wanna ball). Only gradually do they then  schematize these constructions  by replacing a substantive lexical item by a variable slot (I wanna ball thus becomes I wanna X and X can then be filled by doll, apple, etc.).(Thomas Hoffman, English Relative Clauses and Construction Grammar.  Constructional Approaches to English Grammar, ed. by  Graeme Trousdale and Nikolas Gisborne. Mouton de Gruyter, 2008)Pronunciation: SUB-sten-tiv

The Psychology of Marketing Essay Example | Topics and Well Written Essays - 2000 words - 2

The Psychology of Marketing - Essay Example Several studies have been conducted to identify the base on which to draw ideas regarding attachment as a characteristic of individual-material object relationships. Stacy and Moreau (2006) argue that individuals feel less connected to certain objects than to others. Additional studies requiring participants to list possessions they value according to order of preference deduct that possessions listed topmost form a larger part of the self than the possessions which are lowly listed or not listed at all. It is for this reason that it can be deduced that people have certain possessions that they have a strong attachment towards as compared to others.Another study by Wallendorf and Arnould (1988) on Nigerians and South-western Americans found out that the link between a person and an object can be reflected in the cultural beliefs of the person. Some objects in both communities had been held by individuals as valued possessions. Another social culture study by Csikszentmihalyi and Roch berg-Halton in 1981 on Chicago residents found that male participants had little attachment to household possessions as compared to females.Researchers have proven it true that the possessions each and every person have are linked to them in some way which is why we buy a commodity that will exhibit the needs and/or wants of each person. Many measure other people via what they possess, the house they occupy, the car they drive, among other things; which makes the setting up of particular material goals a common thing all through the lives of people. All of us keep certain materials close to us and treasure them even when time has passed since their value was recognized. All this materials that we value pose as a representation of particular things for a given reason, in some cases; the cherished things are usually worth of giving up while in other cases, they represent things in one’s life that are almost or totally impossible, in short, the things we have developed a strong attachment with. Particular possessions are kept to help someone reflect upon their past selves or used as a remembrance of most valued persons or events in their lives. The attachment that exists between human beings and their possessions is a common experience among consumers yet the source of the attachment and what the attachment really is are less understood. At this stage, it is important to view attachment as a human-possession association. The current market place is full of thousands of advertisements every now and then which makes it hard to get to attract the attention of the target client so that they can see your ad(s). In order for this to happen, the marketer must have a detailed understanding of the client so that the advert created speaks a direct and effective message that the client sees as important and not what the marketer sees as important. It is vital for the marketing section of an organization to reach out to the people and inform them that they care about their thoughts and what is significant in their lives. Psychological marketing is better understood if an understanding of the saying â€Å"people do not want your product or service† is better too (Elliott, Rundle-Thiele, and Waller, 2011). They will always want you to give those answers, solutions, pathways, or secret openings to the desires of their hearts yet they do not want to pay for them. Why do they pay? The answer to this question can only be

Gangster squads movie technique Essay Example | Topics and Well Written Essays - 1000 words

Gangster squads movie technique - Essay Example Gangster squad is a 2013 movie based on a book by Will Beall and Paul Lieberman, the genre of a movie is a combination of action drama and crime. This movie is loosely based on the life of a mo king known as Mickey Cohen; a gangster based in Los Angeles who was also part of a Jewish mafia around the 1930’s to 1960’s. Reuben Fleisher being the director of the movie chose an outstanding number of very renowned actors who took the roles of various people to bring out the crime aspects the movie was based on. The perspective this movie genres could be related to movies that were produced earlier in time. Movies such as public enemy; a movie played by Johnny Depp was released in the year 2009, also based on the criminal activities that were undertaken by John Dillinger around the 1930s. The two movies mentioned above both share commonness in that their elements reflect older movies such as the Godfather in relation to the techniques adapted and the roles of characters.Mafia movie goes back as far as the 1940 where such movies as Capone were made. This movie was a black and white film based on the life of Al Capone (Anastasia & Glen, 12). One similarity that could be denoted from the mafia movies is that they are majorly based on the events that took place in real life and the characters in the movies are a true reflection of the characters that existed.

Mental Health Study Guide 1 Essay Example for Free

Mental Health Study Guide 1 Essay Define and describe psychiatric and mental health nursing: Psychiatric nursing focuses on care and rehab of people with identifiable mental illness or disorder Mental Health nursing focuses on well and at risk population to prevent mental illness or provide immediate treatment for those with early signs of a disorder. Psychiatric mental health nursing is described by Psychiatric-Mental Health Nursing: Scope and Standard of Practice as committed to promoting mental health through the assessment, diagnosis and treatment of human responses to mental health problems and psychiatric disorders. Psychiatric mental health nursing uses the study of human behavior as its science and purposeful use of self as its art. It views people holistically, considering their strength, needs, and problems. It is based on physical and social science, designed to meet needs of people with health problems, provided by caring and knowledgeable professionals, relies on problem solving approach to plan, deliver, and evaluate care. 2. Trace the history of psychiatric mental health nursing in the US as it applies to patient centered care: 3. Identify significant trends in healthcare and their effects on psychiatric nursing 4. Describe the difference between various theories Psychodynamic- psychoanalytic theory derives from Sigmund Freud. Central to analytic theory is the idea of unconscious which contains repressed memories. Although a person is unaware of unconscious material, repressed thoughts seek expression thorugh dreams, fantasies or may lead to irrational or maladaptive behavior. A goal of psychodynamic counseling is to expand awareness on unconscious functioning and its relation to daily living. To Freud, personality is composed of three subsystem: id, ego , superego. Cognitive- Guides two major schools of thoughts: Albert Ellis’s rational emotive theory and Aaron Beck’s cognitive theory. Both emphasize the role of cognition (thoughts) in how people feel and act Rational emotive therapy (Ellis theory) event do not cause emotional or behavioral consequences directly. Rather, beliefs about these activating events are the most direct and important causes of how people feel and act. Rational emotive therapy (RET) emphasizes the disputation of irrational beliefs. Cognitive Theory (Becks)- holds that conditions such as depression result primarily from pervasive, negative misinterpretation . Behavioral- States that all behavior are learned, focuses on how environmental conditions result in acquisition, modification, maintenance, and elimination of adaptive and maladaptive behaviors. To a behaviorist, subjective experience did not provide acceptable scientific data, only study of directly observable behavior and the stimuli reinforcing conditions that control it could serve as a basis for formulating scientific principles. Concepts of behavioral theory are: conditioning, reinforcement, punishment, generalization and discrimination, modeling, shaping. Cognitive behavioral- Learning theorists, such as Donald Meichenbaum enhanced behavior therapy by introducing role of cognitions or mediating processes between a stimulus and response, which led to cognitive behavioral theory or cognitive behavioral management. This type of therapy is active, directive, highly structured, and time limited. Therapists are seen as teachers or coaches and expect clients to be engaged actively in their treatment, practicing new thoughts and behaviors through homework exercises developed by the therapist. Some cognitive behavioral techniques: Cognitive labeling, systematic rational restructuring, rational problem solving Humanistic- Recognizes the importance of learning and other psychological processes that traditionally have been the focus of research. Such processes include creativity, hope, love, self fulfillment, personal growth, values, and meaning. Humanists are concerned with the personal growth and potentialities of people. With their positive view of human nature, humanists believe that psychopathology results from the blocking or distortion of personal growth, excessive stress, and unfavorable social conditions. Sociocultural-focuses on role of social and cultural influences on the person. Culture can be thought of as the â€Å"glue† that holds certain groups together. It consists of socially acquired and transmitted symbols, beliefs, techniques, institutions, customs, and norms. Culture has been found to exert a great influence on the birth, development, and death of humans. Biophysical- referred to as medical model. Proposes that psychopathology results from physiologic condition, primary a deviation within the central nervous system. The reasons for these deviations are multifaceted, involving a complex interplay of genetics, temperament, development, brain circuitry, molecular biology, and environment. Interpersonal models- Emphasize the socialization of humans throughout their developmental stages. Failure to proceed through these stages satisfactorily lays the foundation for later maladaptive behavior. Emphasizes the role of early childhood in shaping self concept. Distorted self concepts can be traced to the person’s family. Two results of distorted self concepts are poor interpersonal functioning and self defeating games people learn to play. Interpersonal therapy is concerned with alleviating anxiety and pathogenic or problem causing relationships. 5. Discuss the rights of mental health clients and identify how these rights apply in practice: The basic rights of clients receiving psychiatric nursing care include: right to appropriate treatment, right to an individualized, written, treatment or service plan, right to ongoing participation in a manner appropriate to person’s capabilities, the right to be provided reasonable explanation in terms or language that client can understand, right not to receive a mode or course of treatment in the absence of informed, voluntary, written consent to treatment except during emergency, right not to participate in experimentation in the absence of informed, voluntary, written consent, right to freedom from restraint or seclusion, other than as a mode or course of treatment or restraint or seclusion during emergency, right to humane treatment environment that affords reasonable protection from harm and appropriate privacy with regard to personal needs, right to access on request, personâ €™s mental health record, right ( in the case of a person admitted on a residential or inpatient care basis, to converse with others privately, to have convenient and reasonable access to telephone and mails, see visitors, right to be informed promptly and in writing at time of admission of these rights, right to exercise rights without reprisal, right of referral to other providers upon discharge. 6. Identify situations in which the duty to warn should be invoked- The duty to warn should e invoked when there is possibility of harm. As a result of the Tarasoff decision, it is mandatory in most states for healthcare personnel to report any clear threat from clients about intent to harm specific people. Psychiatrists, psychotherapists, and other mental healthcare providers must warn authorities (if specified by law) and potential victims of possible dangerous actions of their clients, even if clients protest.

Jennifers Radio :: Essays Papers

Jennifer's Radio What is the radio? An electronic technology or a human technology? The radio is such a popular item in todays society that most families have several. There is no escaping the radio, it is a constant necessity that all of us have come to require in our daily lives. When people hear about the radio they associate it with electricity, but they do not think about the human aspect. The human aspect is very important in the development of the radio and I will convey that in this paper. People invented the radio in 1894; it was a simple design composed of copper, tubes, lightbulbs, and peoples imaginations. All objects influenced by technology have derived from imaginations and ideas of humans. Human technology is the primary influence in the development of the radio, as opposed to electronic technology, which is secondary. When we think of technology we generally think of electronic devices and electricity, but that is not where machines got their first start. Electricity did not come up with the idea or designs for the radio; it was merely added to the already present machinery. Electricity is a form of electronic technology. Electronic technology is the addition of electricity, and power to energize machines through electronic contact. Human technology is the thought, intelligence, mathematics, science, and language of humans. It is brainpower and the imagination. Human technology is the primary influence over the radio, but I can not rule out the secondary influence of electricity all together. Electricity is one of the key parts to the radios formation. Radios count on electricity; this is how they work, and is one of the main factors that has changed this artifact. It is the constant surrounding factor for the future of the radio, but not the radios inventor. Electricity does not have imagination or thought, it can not dream something up and put it in everyones home, and only human beings have this gift. To complete this brief introduction I will now explain the remainder of this paper. It will trace the development of the radio from the first inventor to the new radios of the future. I will discuss that in 1894 the first radio was built, and the design and size was complex. By the 1950s the radio had taken on new characteristics and simpler operation, and now in the twenty-first century electricity has completely changed the look and purpo se of the radio.

Supply Chain Simulation

The Market Jacobs Industries' only product is an industrial chemical that can be mixed with air to form a foam that is: †¢Lightweight; †¢Stable over a very wide range of temperatures; †¢A very efficient thermal insulator; †¢A very efficient acoustic insulator. Jacobs sells its chemical to manufacturers of air conditioner retrofit kits. The manufacturers are all located in the region of Calopeia. They purchase the foam chemical as a substitute for competitors' products. If Jacobs cannot ship an order within 24 hours of receiving the order from the customer, the customer makes its purchase from a competitor without any loss of future demand.The chemical is shipped in small plastic drums at a price of $1450 a piece. Demand for the chemical is highly seasonal but otherwise very stable. There are no long-run market trends, either upward or downward. The size of orders is very random, with an average size of 7 or 8 drums. Orders arrive randomly throughout each 24-hour d ay. It is now day 730, two years after Jacobs began producing and marketing the chemical. A new foam technology is in development at Jacobs that will render all production capacity and inventory of the current foam obsolete and worthless on day 1460.All customers are aware of the pending new technology and as a result, demand will decrease to zero on day 1460. Operations and Finance Jacobs' distribution network consists of a single factory and a single warehouse, both in Calopeia. The warehouse only supplies air conditioner retrofit kit manufacturers, who are all in Calopeia. Jacobs produces its chemical in batches, loads the chemical into small plastic drums, and then transports the drums from the factory to the warehouse by truck. The warehouse sends drums to customers as orders are received.The cost of fulfilling an order, including the cost of mailing the drum to the customer, is $150 per drum. The current capacity of the factory is 20 drums per day. More factory capacity can be purchased at a cost of $50,000 per drum per day. For example, expanding the capacity by 10 drums per day for a total of 30 drums per day would be (10)$50,000 = $500,000. Capacity costs are incurred as soon as the capacity expansion begins. It takes 90 days to complete a capacity expansion. Capacity cannot be retired. Production in factories is carried out in batches, where each batch is an integer number of drums set by you.The cost to produce one batch equals $1500 plus the number of drums in the batch times $1000. For example, the cost to produce a batch of 10 drums is $1500 + (10)$1000 = $11,500. The batch of finished drums is shipped from the factory to the warehouse as soon as production of the batch is completed. The drums can be shipped either by truck or one at a time by mail. One truck can carry 200 drums. One truck making a trip from the factory to the warehouse costs $15,000, regardless of how full the truck is. It costs $150 to mail one drum from the factory to the ware house.Transportation times from the factory to the warehouse are 7 days for the truck or 1 day for mail. There is no practical limit to the number of drums a warehouse can hold. Both the costs of producing the batch and then shipping it to the warehouse are incurred as soon as production of the batch starts. If there is insufficent cash to pay for the production and shipping of the batch, the factory will remain idle. Production of a batch is triggered when the finished goods inventory (both en route to the warehouse and in the warehouse) fall below the order point, which is set by you.Jacobs pays insurance and other out-of-pocket holding costs on chemicals once production is complete. These holding costs for one drum for one year equal $100, whether the drum is en route to a warehouse or the drum is physically in the warehouse. There are no such holding costs for work-in-process inventory in the factory. Jacobs earns 10% per year on its cash, compounded daily. Assignment Your team has been hired to manage the supply chain for the Jacobs Industries. You can make the following changes to the supply chain: †¢Capacity additions to the factory. The finished goods inventory threshold that triggers production of a new batch in the factory. †¢The factory's production batch size. †¢Whether batches are transported to the warehouse by mail or by truck. Your objective is to maximize the cash generated by the foam technology over the remaining two years of its lifetime. On day 1460 the game will end and all inventory and capacity will be obsolete. The simulation will run continually at the rate of 104 simulated days per real day, or 1 simulated day about every 14 minutes.You will have control of the game from day 730 to day 1460, or 730 days total. The game will conclude 7 days and about half an hour after it started. During that time you can access your supply chain any time of the day or night. The winning team is the one with the highest cash position on day 1460. After the game is over, your team should turn in a 4-page memo describing the actions you took and in retrospect, whether there were other choices that would have allowed your team to do even better.You will graded on the use of conceptual tools from class that you use to justify your conclusions. Selling price = $1450 Demand order size = 7 or 8 Obsolete date = 1460 day Set up Cost = $150 Capacity = 20 per day Capacity expansion = $50,000 to increase add 10 drum per day , but 90 days to complete capacity Cost of production = $1500+(units in a batch)*$1000 Holding cost =$100 per drum for one year Averagemin Max Day 123269 Day 26622133 Day 344397 Day 413163 Day 5425106 Day 66422108 Day 722185 -Most efficient if we set the batch size to 200 when only using truck delivery – –

The Political 1960’s and Postmodern Italian Design: Ettore Sottsass

The Political 1960’s and Postmodern Italian Design: Ettore SottsassIntroductionItalian design evolved between 1950s and 1960s.at the terminal of the sixtiess, the designs that were in the market burned out and were replaced by null formalisation of design which majored on commercial solutions.in this text, account on the designed objects is paramount, the fiction of the designed parts harmonizing to the methodological analysis of the designs. There is a singular design presentation in this book by Penny Sparke. The ant design flow and motion came in to put in 1965 to around 1979.this motion was all about dramatic colourss and the appropriate usage of scaling techniques where a little object is scaled to acquire a bigger representation of the same. This map of grading of objects was meant to acquire a different perceptual experience of objects by the interior decorator and besides anybody willing to familiarise with the design work. ( Roldan & A ; Leone, 2013 )Italian anti desi gn motionItalian interior decorators were at those times perfectionists in the designs they came up with. Normally for a merchandise to be developed from abrasion, the interior decorators has to come up with a theoretical account from a two dimensional diagram of the parts with the needed dimensional truth. Therefore the interior decorator deserves acknowledgment when the merchandise is already manufactured. ( Sparke, 1986 ) . But in the Italy the taking makers were celebrated alternatively and paid a batch of money. The interior decorators were non recognized and that’s why the anti-design came up in the state. The interior decorators were treated in a manner to propose that they lacked societal relevancy. Ettore Sottsass became the spokesman of this Anti design motion every bit shortly as it officially stated in 1966.the ant design motion advocated for the design of theoretical accounts that are alone alternatively of recommending for manners that are normally known in orde r to encompass mass production. Mass production and standard design were most common and hence nil new was being witnessed in the design industry. Ettore Sottsass is therefore a cardinal individual in the history of the Italian design as he challenged the production systems to withdraw from greed and trade with the acceptable echt design alternatively of taking to hike gross revenues with a hapless design.in the long tally complains would ever come from the clients and consumers of merchandises manufactured from such foolhardy design. The anti-design Rebels felt that each constituent of a design should be impermanent so that incase of any fault replacing can be done but with the anti-design advocators, a constituent should non hold to be replaced every now and so, a lasting solution to patronize wear and rupture should be at that place. A portion of a design should hold a lifetime that is suited in relation to the map that the constituent will function. The construct of the anti-design motion aimed to halt the buying of constituents and objects which can be made in Italy. The choosing of stuffs was to be done so that the lastin gness of the object is enhanced. ( Peri Bader, 2015 ) . A good illustration is the modern pallet which was one time black, gray and white. Before this anti design, the colourss were chosen harmonizing to the assortment available, the stuffs that are available and the cosmetic ability of the elements. The ant design Rebels lacked good constructs on design doctrine and would largely plan without an aim. The future user’s outlook of a design is one factors to see in all the designs and therefore the Italian anti-designers made everyone to recognize that information on safety demands, the legislative demands and the criterions was of import. ( Sparke, 2008 ) .Postmodern Italian Part designingDesign work ever starts from conceptualisation of a new thought of a portion that one seeks to plan. The Italian design as portrayed in this book introduces portion planing in 1967 where parts of a series of prototype designs were employed to schemes Italian counter designs movement.an illust ration was the 14th Milan Triennale in 1968. ( Medjdoub & A ; Chenini, 2015 ) . To day of the month, the Italian design focuses on truth and preciseness in portion designing. For a portion to be able to copulate with another portion, there has to be a good dimensional truth on the drawing of that portion. The Italian design of parts starts with a 2D drawing where the dimensions of the portion are put in that drawing. Italy exports parts of assorted assembly that can be used in fabricating different merchandises. For illustration a machinery can acquire its constituents imported from Italy because in modern fabrication processes some assemblies have small entree to save parts from the state in which they serve the clients. ( Golan, 2012 ) . Italian designs of fabric merchandises have been a phenomenon since the late 1970s.textile industry is Italy’s pride particularly sing that they own the design and besides the fabrication houses. For a better design to be achieved several parametric quantities have to be considered merely as it is seen in the Italian design. Quality is ever indispensable in a design. The consideration is high quality on the concluding merchandise such that it will make better in the market. Just like its presents in the Italian design of apparels and other fabric merchandises, Italian put supports on the fabric design so that they increase the lifetime of the concluding fabric manufactured. This is fundamentally what makes Italian designs better from the old yearss. For an applied scientist or an designer to be good in his/her undertaking, more clip should be taken on the design to guarantee that no mistakes are made because in the long tally, the concluding merchandise is affected. ( Person & A ; Snelders, 2010 ) . Design ever start with the acknowledgment of the societal demands that are available. After this the designer can interpret these demands into thoughts that are acceptable and eventually proving the thoughts against the physical Torahs of the nature to see whether scientific discipline accepts it. ( Mastrangelo & A ; Marangi, 2015 ) .Decision.The Italian design history is a major part to the design patterns that are even embraced in modern architectural plants. The most historical portion of it being the ant design motion which led to the betterment of designs runing from furniture designs to textile designing of merchandises. A interior decorator can ever hold his/her design executable bargain foremost of all building the paradigm of the same and proving done. ( Novi & A ; Piccardo, 2015 ) . The Italian design to day of the month is focused on the singularity of what comes out of the designed object. A design does non hold to be complicated in order to be to ugh in the market but a simple and alone design can ensue in the industry of an assembly that can truly work out societal issues in the society. For illustration the furniture designs by Italians in the seventiess are still at that place to day of the month and this is because the design suite the demands of the people in the society. Designing is all about modifying, rearranging and the most of import bettering the public presentation of the merchandise is at all the interior decorator is non introducing a new merchandise. ( Drury, 2009 ) .MentionsDrury, S. ( 2009 ) . European Design Since 1985 determining the new century by Rcraig Miller, Penny Sparke, Catherine Mcdermott.Art Book,16( 4 ) , 66-68. doi:10.1111/j.1467-8357.2009.01064_1.x Sparke, P. ( 2008 ) . Mobility history from a design historiographer ‘s position: The T2M conference, 2007.Journal Of Transport History,29( 1 ) , 131-135. Person, O. , & A ; Snelders, D. ( 2010 ) . Brand Styles in Commercial Design.Design Issues,26( 1 ) , 82-94. Novi, F. , & A ; Piccardo, C. ( 2015 ) . Technology as a key for design imaginativeness, an Italian experience with novice architecture pupils.Architectural Engineering & A ; Design Management,11( 3 ) , 185-197. doi:10.1080/17452007.2014.895698 Mastrangelo, G. , Marangi, G. , Bontadi, D. , Fadda, E. , Cegolon, L. , Bortolotto, M. , & A ; †¦ Marchiori, L. ( 2015 ) . A worksite intercession to cut down the cardiovascular hazard: proposal of a survey design easy to incorporate within Italian organisation of occupational wellness surveillance.BMC Public Health,15( 1 ) , 484-497. doi:10.1186/s12889-015-1375-4 Sparke, P. ( 1986 ) .An debut to plan and civilization in the 20th century. London: Allen & A ; Unwin. Golan, R. ( 2012 ) . Flashbacks and Eclipses in Italian Art in the sixtiess.Grey Room, ( 49 ) , 102-127. Medjdoub, B. , & A ; Chenini, M. B. ( 2015 ) . A constraint-based parametric theoretical account to back up edifice services design geographic expedition.Architectural Engineering & A ; Design Management,11( 2 ) , 123-136. doi:10.1080/17452007.2013.834812 Peri Bader, A. ( 2015 ) . A theoretical account for mundane experience of the built environment: the corporal perceptual experience of architecture.Journal Of Architecture,20( 2 ) , 244-267. doi:10.1080/13602365.2015.1026835 Roldan, M. L. , Gonnet, S. , & A ; Leone, H. ( 2013 ) . Knowledge representation of the package architecture design procedure based on state of affairs concretion.Adept Systems,30( 1 ) , 34-53. doi:10.1111/j.1468-0394.2012.00620.x Kawaguchi, H. , & A ; Matsuoka, S. ( 2015 ) . Conceptual Design of 3-D FDTD Dedicated Computer With Dataflow Architecture for High Performance Microwave Simulation.IEEE Transactions On Magnetisms,51( 3 ) , 1-4. doi:10.1109/TMAG.2014.2355251

buy custom Exam Question essay

buy custom Exam Question essay In this poem, Whitman uses the word drums in a symbolic style to imply a war. The poem has three stanzas, the first talks of the looming war, the second talks about the situation in the streets and villages as a result of the war. The third describes the sorrowful scene of people mourning the dead an aftermath of the war. The sound of drums is a wake up call to the people to leave their duties and join forces at the battlefield. The drums getting louder indicate that the war has turned into a fully blown, extended warfare, unlike what everyone expected to be a short-lived battle. The use of alliteration and repetition by the poet communicates the idea that it is time to face the war, there is no time to waste, they have no option other than go to the battlefield and face their opponents in the war or else they risk being wiped out by their enemies. It is clear that people are restless, with the idea of war in their mentality, the people can only think of how the war shall interfere with their normal lives. The remorseful tone used in the last stanza and the use of the hearse being awaited means that a lot of people have succumbed to death in the battlefield. Buy custom Exam Question essay

Manuela Sáenz, Simon Bolivars Lover and Rebel

Manuela Senz, Simon Bolivar's Lover and Rebel Manuela Senz (Dec. 27, 1797–Nov. 23, 1856) was an Ecuadorian noblewoman who was the confidante and lover of Simà ³n Bolà ­var before and during the South American wars of Independence from Spain. In September 1828, she saved Bolivars life when political rivals tried to assassinate him in Bogot: this earned her the title the Liberator of the Liberator. She is considered a national hero in her native city of Quito, Ecuador. Fast Facts: Manuela Senz Known For: Latin American revolutionary and mistress of Simon BolivarBorn: Dec. 27, 1797 in Quito, New Granada (Ecuador)Parents: Simà ³n Senz Vergara and Marà ­a Joaquina AizpurruDied: Nov. 23, 1856 in Paita, PeruEducation: La Concepcion Convent in QuitoSpouse: James Thorne (m. July 27, 1817, d. 1847)Children: None Early Life Manuela was born on December 27, 1797, the illegitimate child of Simà ³n Senz Vergara, a Spanish military officer, and Ecuadorian Marà ­a Joaquina Aizpurru. Scandalized, her mother’s family threw her out and Manuela was raised and schooled by nuns at the La Concepcion Convent convent in Quito, a place where she would receive a proper upper-class upbringing. Young Manuela caused a scandal of her own when she was forced to leave the convent at the age of 17 when it was discovered that she had been sneaking out to have an affair with a Spanish army officer. She then moved in with her father. Marriage In 1814, Manuelas father arranged for her to marry James Thorne, an English doctor who was a good deal older than she was. In 1819 they moved to Lima, then the capital of the Viceroyalty of Peru. Thorne was wealthy, and they lived in a grand home where Manuela hosted parties for Lima’s upper class. In Lima, Manuela met high-ranking military officers and was well-informed about the different revolutions taking place in Latin America against Spanish rule. She sympathized with the rebels and joined the conspiracy to liberate Lima and Peru. In 1822, she left Thorne and returned to Quito. It was there that she met Simà ³n Bolà ­var. Simà ³n Bolà ­var Although Simà ³n was about 15 years older than she, there was an instant mutual attraction. They fell in love. Manuela and Simà ³n did not see one another as much as they would have liked, as he allowed her to come on many, but not all, of his campaigns. Nevertheless, they exchanged letters and saw each other when they could. It wasn’t until 1825–1826 that they actually lived together for a time, and even then he was called back to the fight. The Battles of Pichincha, Junà ­n, and Ayacucho On May 24, 1822, Spanish and rebel forces clashed on the slopes of Pichincha volcano, within sight of Quito. Manuela actively participated in the battle, as a combatant and supplying food, medicine, and other aid to the rebels. The rebels won the battle, and Manuela was awarded the rank of lieutenant. On August 6, 1824, she was with Bolà ­var at the Battle of Junà ­n, where she served in the cavalry and was promoted to captain. Later, she would also aid the rebel army at the Battle of Ayacucho: this time, she was promoted to Colonel at the suggestion of General Sucre himself, Bolà ­vars second-in-command. Assassination Attempt On September 25, 1828, Simà ³n and Manuela were in Bogot, in the San Carlos Palace. Bolà ­vars enemies, who did not want to see him retain political power now that the armed struggle for independence was winding down, sent assassins to murder him in the night. Manuela, thinking quickly, threw herself between the killers and Simà ³n, which allowed him to escape through the window. Simà ³n himself gave her the nickname that would follow her for the rest of her life: the liberator of the liberator. Later Life and Death Bolà ­var died of tuberculosis in 1830. His enemies came to power in Colombia and Ecuador, and Manuela was not welcome in these countries. She lived in Jamaica for a while before finally settling in the small town of Paita on the Peruvian coast. She made a living writing and translating letters for sailors on whaling ships and by selling tobacco and candy. She had several dogs, which she named after her and Simà ³n’s political enemies. She died on Nov. 23, 1856, when a diphtheria epidemic swept through the area. Unfortunately, all of her possessions were burned, including all of the letters she had kept from Simà ³n. Art and Literature The tragic, romantic figure of Manuela Senz has inspired artists and writers since before her death. She has been the subject of numerous books and a movie, and in 2006 the first-ever Ecuadorian produced and written opera Manuela and Bolà ­var opened in Quito to packed houses. Legacy Manuela’s impact on the independence movement is greatly underestimated today, as she is remembered mostly as Bolivars lover. In fact, she actively participated in the planning and funding of a good deal of rebel activity. She fought at Pichincha, Junà ­n, and Ayacucho and was recognized by Sucre himself as an important part of his victories. She often dressed in the uniform of a cavalry officer, complete with a saber. An excellent rider, her promotions were not merely for show. Finally, her effect on Bolà ­var himself should not be underestimated: many of his greatest moments came in the eight years they were together. One place where she has not been forgotten is her native Quito. In 2007, on the occasion of the 185th anniversary of the Battle of Pichincha, Ecuadorian president Rafael Correa officially promoted her to â€Å"Generala de Honor de la Repà ºblica de Ecuador,† or â€Å"Honorary General of the Republic of Ecuador.† In Quito, many places such as schools, streets, and businesses bear her name. Her history is required reading for schoolchildren. There is also a museum dedicated to her memory in old colonial Quito. Sources Josà © Vilalta, Marà ­a Historia De Las Mujeres Y Memoria Histà ³rica: Manuela Senz Interpela a Simà ³n Bolà ­var (1822–1830). Revista Europea de Estudios Latinoamericanos y del Caribe / European Review of Latin American and Caribbean Studies 93 (2012): 61–78.McKenna, Amy. Manuela Senz, Latin American Revolutionary. Encyclopedia Britannica, 2016.Murray, Pamela S. Loca or Libertadora?: Manuela Senz in the Eyes of History and Historians, 1900–C.1990. Journal of Latin American Studies 33.2 (2001): 291–310.Of Love and Politics: Reassessing Manuela Senz and Simà ³n Bolà ­var, 1822–1830. History Compass 5.1 (2007): 227–50.For Glory and Bolivar: The Remarkable Life of Manuela Senz. Austin: University of Texas Press, 2008.Von Hagen, Victor W. The Four Seasons of Manuela: A Biography. New York: Duell, Sloan and Pearce, 1952.

Rehtorical analysis Essay Example | Topics and Well Written Essays - 750 words

Rehtorical analysis - Essay Example The impact that the image has on the target audience by virtue of the ethos that oozes out of it is indeed amazing and noteworthy. There is no denying the fact that in the last decade, Kim Kardashian and Kanye West did happen to be one of the most fashionable and talked about couple in the world. Thereby the strategy of Vogue to tag the fashionable aura of Kim Kardashian and Kanye West with the discernibly fashion associated credentials of the magazine has loaded the image with much credibility and believability. The target audience simply cannot help taking the image with all the due credibility, veracity and appeal that it commands. The image with the sense of grace and sophistication it carries when juxtaposed with the background text mentioning Vogue did indeed bring out much substance and reliability. Besides the placement of the image of their daughter North, embossed on the larger image does bring in a familial element and appeal to the image. The message that it does try to c onvey is that yes it is indeed possible to be a family person and yet be fashionable. This extends the appeal of the issue beyond its conventional audience to a clientele that is family oriented and somewhat prosaic as the subtext in the image mentions, â€Å"Kim & Kanye: Their fashionable life and surreal times.† The image no way lacks in pathos coefficient as it also impresses the audience with the emotional appeal that it carries. Everybody likes to be fashionable and almost many people love children. Thereby, frankly speaking no matter how glamorous or celebrity a person may be, still the fact that one is a parent does accrue much emotional backing to one. In that context the image of their daughter North juxtaposed on their romantic image in which the two of them are fashionably dressed and are coalesced in a romantic embrace is poised to eke out the emotions of even the most unfashionable and prosaic of a family person. The placement of the image of

World Trade Organization - The Problem of Dumping in World Trade Essay

World Trade Organization - The Problem of Dumping in World Trade - Essay Example This essay states that classic economic literature defines dumping from various perspectives. One such aspect relates to the distinction of dumping according to its various types. This follows that dumping can be distinguished by the nature and intent behind it. As a consequence, predatory and non-predatory dumping done by companies comes into perspective. There can be various motivations behind dumping of goods and services. From a business point of view, dumping is a type of predatory pricing or price discrimination. Price discrimination refers to the act of selling the same good or service at different prices. In conclusion, the researcher suggests that anti-dumping is the most used â€Å"contingency protection† of the WTO agreements today, and is used not only in transatlantic trade, but also by the United States and the EU. Dumping is defined as lowering of the prices of the imports in the foreign market. There are various classifications of dumping, i.e. predatory and no n-predatory as well as reverse dumping, sporadic dumping and persistent dumping. There is a lot of debate regarding dumping and attitudes towards it differ greatly. Dumping offers short-term benefits to the customers but on the global scale, it can be deleterious to the country where the prices of the imports have been lowered. However, the researcher states that despite the weaknesses of the current anti-dumping system, the WTO is the most effective institutional instrument for regulating international trade.

Death of a journalist Essay Example | Topics and Well Written Essays - 1000 words

Death of a journalist - Essay Example During the actual fighting phase of the 1991 Gulf War for the liberation of Kuwait no journalists were killed, but in the ensuing days four freelance journalists were killed. In 2002 during the action in Afghanistan eight journalists were killed within a short span of two-weeks, and at one point in this war the media related casualties were higher than the actual military casualties. This trend of high journalist causalities was carried into the war in Iraq, where in the four weeks of fighting fifteen journalists lost their lives. Some may have died through accidents, but the vast majority of them were killed during combat action. (1)1 Commenting on these deaths of journalists, the Chief Executive of the World Association of Newspapers (WAN), is reported to have said in October this year, â€Å"Journalism today is more dangerous than ever. More than 500 journalists have been killed in the past decade, often for simply doing their jobs†. The recent years have seen the up trend in journalists being killed while doing their jobs continuing. In 2004 seventy-two journalists lost their lives, while in the field. Till the first week of October 2006, seventy-five journalists have been killed, making it the worst year in this regard for journalists, and confirming the rising trend of journalists killed in their line of duty. (2) The Iraq War, and the subsequent situation there has proved to be the killing fields of many a journalist. The situation of the journalists in Iraq is reflective of the nature of the grave risks that they face in their line of duty. Working in a war zone has always been fraught with dangers that emanate from the battles that occur there. In addition to that journalists in Iraq also face the danger of being hunted down and killed, just because they may be suspected of cooperating with one of the combatant forces, or because of their religious, or political affiliations. This

Russian Standard Vodka Strategies For Global Markets

Russian Standard Vodka Strategies For Global Markets Introduction Roustam Tariko, founder of the Roust Holdings planned to establish a brand that will set up new standards of world class quality for new breed of global Russian brands. Tariko focused on setting up the standards by a product which is distinctive because of its Russian Heritage so that Russians can take pride in it, and to fulfill this requirement vodka was the obvious option as it is developed in Russia and strongly associated with the country. Tariko launched the vodka and by 2002, Russian Standard was outselling all other brands achieving the top position in the vodka market. This success of the Russian brand was attributed because of its consistent product quality, packaging, and merchandising and of course because of its strong depiction of Russian heritage. Encouraged by its success, Tarikos management launched the Russian Standard in the European countries aiming to make it the best vodka globally. Russian Standard vodka was making business in around 10 European countries, the company wishes to enlarge the business by further crossing the boundaries by entering into the US Market. Vodka is very famous in the US; it has a huge market, largest around the globe and there are many best selling companies which offer premium quality vodka. Launching Russian Standard vodka in US would mean high competition with the already existing brands that are quite popular among customers. The Russian Standards also expanded the list as Tariko decided to launch a new type of bank which will serve foreign trade companies, small business and individual customers. The challenge faced by the Russian Brands team was to make the two diverse businesses compatible with each other while maintaining the standards of the Russian Brand. The report presents a brief overview of the brand equity concept of the Russian Standards and the reasons behind its success story, discusses the horizontal brand diffusion in terms, and also debates over the possibility of launching Russian Standard in US and whether it needs to change its strategies to attract the customers. Brand equity is considered to be a crucial source for profitability. A firm with strong brand equity can have a significant edge in the market as compared to its competitor. It can be able to charge higher prices with its brand image backing it up. The firm can also enjoy a larger market share, a possibility of further product extensions and even draw more investment into the existing business. This is the reason why in the present world, branding or brand image has become a very important strategic issue for businesses. Businesses such as Pepsi, Coca Cola, Ralph Lauren, Nestle etc have very strong brand equities, because of which they are able to enjoy huge market shares as well as the ability to price their products higher than what they would have if they did not have their respective brand names. Brand equity is the value of a company which is only because of its name. As observed by Dr. Ramachandran (2010) brand equity is the outcome which is attributed to the products brand name as compared to the same product without a brand name. Due to the benefits strong brand equity can provide, every corporate entity works their utmost to excel others in the retail sector. However the question arises that what makes a brands equity stronger than it is? According to Kellers (2003) brand equity pyramid, there are mainly four steps and six building blocks which establish a consumer based brand equity for a firm, namely; Salience (identity), Performance and Imagery (meaning), Judgments and Feelings (Response) and finally Resonance (relationship) (Appendix 1). These are the steps at which the consumer asks respective questions related to the firm, and each step leads onto the next until the consumer places complete confidence in the firm, and thus the firm is able to acquire strong brand equity. This model by Keller (2003) can be used to explain how the Russian Standard brand was able to establish strong brand equity and how this brand equity helped the company to gain commendable success in Russia. Brand Salience The very first step in the pyramid is that of Salience, or identity. This is the step where the consumers ask the firm or product, who are you. This means that when a firm is introduced in the market, the firm establishes distinct identity. It establishes its association to a particular product class, i.e. consumers consider the firm/product according to this distinct identity. Brand salience can be defined as to how often and easily the brand is evoked under various situations and circumstances? (Keller, 2001) The beginning of the Russian Standard brand was with a mindset that its products were to be established in such a way which would be able to gain long lasting consumer association. The objective was to establish an exclusive product, which focused on Russian traditions. The brand identity established by Tariko was such that the Russian Standard brand was identified as the standard for Russians. The aim was to reach for the emotional aspect of consumers while they can relate themselves to the brand and claim pride in owning it. As the case study points out that the Russian Standard Vodka is identified as a traditional Russian souvenir, like matryoshka wooden dolls, Red Army captain watches, and lacquer boxes from Palekh (Grigorian, 2000). The intricate details taken into account in establishing the brand salience for the Russian Standard Vodka can be largely attributed to the brand equity that it enjoys today. Keeping the brand equity in order to build and protect the equity a brand positioned as a premium brand has to keep up with the expectancy by the consumers. For a premium brand the customer expectancy is not only from the quality of the product but it starts from the manufacturing to the pricing to packaging to delivering as well as to promotion (NetMBA). In all these levels a premium level of quality is expected. Russian standard has been careful in keeping quality at the utmost level while carrying out the four Ps. The product was produced with quality ingredients. The packaging was outlining quality in every aspect including meticulous details like design, labels, bottle caps and cases. The pricing was done to put the product in the premium to super premium category and the distribution was carefully laid out to acquire shelf spaces in fancy restaurants and night clubs and even in the highly perceived supermarkets. Brand Meaning Moving onto the next step of the Kellers pyramid, Performance and Imagery are what gives a brand its meaning in the minds of the consumers. The performance block includes all the principal characteristics of the brand, i.e. how well is the brand able to conform to the consumers psychological and functional requirements. This portion of the pyramid basically includes the basic features of the product, pricing, design, durability etc. Whereas, the brand imagery portion of the pyramid includes all the characteristics that are connected to the product, i.e. the products user profile, the values and history that the product reflect along with the distributional structure of the product(Keller, 2003). The Russian Standard brand was known for its quality, packaging and strong distribution channels. It was designed to be the first domestic brand to create a rich mosaic of imagery. It focused not only on quality but also on the price, packaging, merchandizing and communication. The Russian brand emphasized on depicting the Russian heritage to connect to the Russian customer and also achieve and ensure product quality that will attract the customers and make them loyal to the brand. The Russian major scientific institute which specialized on food research, in 1990s, along with Mendleev formulated a formula for vodka, this was patented to be exclusively Russian, it was considered a symbol of quality. The quality based on Mendeleevs recommendations of the vodka was of utmost importance to Tariko, which was then communicated to the people through extensive advertisement promotion, the designed bottle of vodka showed Mendeleves signature so that the customer will felt secure about the qua lity of the product. By establishing this strong connection of vodka with the Russian heritage, Traiko developed a certain sense of meaning and understanding among his customers that they were attracted emotionally and physiologically towards the Russian Brand vodka, and this sense of owning and connecting to the product not only attracted as many locals but also ensured their loyalty towards the product. Other than this, the Russian Brand also priced the product in a very appropriate way; the price was in support of its image as an exclusive brand. The vodka was priced more than other local brands, while still it was less expensive than the imported brands. This helped the Russian Standard Vodka to be recognized as an elite brand, in league with the imported brands; whilst at the same time it helped in gaining profits for the firm as well (Appendix 3) (Anselmsson, 2007). It mainly targeted the connoisseurs and strivers who preferred high quality products and prestigious brands. Moreover, the packaging of the Russian Standard Vodka was unique and fashionable. The exclusivity of the product and its other brand values was reflected by its packing. Attention was paid to every little detail of packaging of the vodka bottle; from bottle case to its cap and more importantly the shape of the bottle all were designed to emphasize on Tarikos objective of depiction of the Russian heritage and also ensure class and quality to the customers requirement and satisfaction. The packaging was designed by one of the top most design house, so that it would reflect the brands quality. The act of focusing on the packaging of a product was in itself something new for a business in Russia. Quality used to be the sole source of focus for a product, leaving the focus from pricing, packaging or the distribution channel, whereas, in modern marketing techniques, product, price, place, packaging and promotion make up the marketing mix for any product. Therefore, packaging was another on e of the major reasons for the Russian Standard vodka to acquire its brand meaning in the eyes of the consumers. Furthermore, the nostalgic touch to the packaging which reflected the value of the brand increased the brand meaning. The shape of the bottle resembled that of the traditional Russian orthodox churches, and there was a historical signature on the packaging as well.. This helped the consumers in establishing distinct brand imagery for the Russian Standard brand and relate to it. On the other hand, the strong distribution channel of the Russian Standard Brand also helped to setup its brand imagery. The Tarikos import business before the Russian Standard brand helped the new vodka to acquire advantaged shelf space as opposed to what it would have had in case Tariko had no prior reputation. Therefore, the beginning for the Russian Standard Vodkas placement in the market was privileged with supermarket promotions, access to prominent restaurants, clubs and bars. Brand Response The judgment and feelings of the consumers are the next building block. . This is basically the feelings and perceptions of the consumers about the brand (Keller, 2008). The brand judgment includes the brand quality, credibility, and differentiation. The quality includes the value or satisfaction the brand provides the consumers. The Russian Standard Vodka was trusted by the consumers for its quality. The advertised quality was supported by the actual quality of the product. The appropriate marketing mix helped the consumers to relate to the product. The idea of the campaign was to show a transformation from the previous Russian standards and the new ones. It was meant to create a modernized image in the minds of the consumers. However, this was not perceived as desired by many consumers. Most of the people thought of it as disrespectful to degrade Russian traditions no matter which era they belonged to and the message could not transfer to most people as well. So the campaign failed to communicate the intended premium image. It was designed for the international market but the response from the Russian market stopped it from being used abroad. It was not portraying the embracing the past and inspiring progress mantra the company was following. The feeling that was called upon by the advertisement within the consumers was such that they preferred using the Russian Standard Vodka as opposed to the imported brands. The brand acquired more appeal through its unique packaging and quality. The on-premise promotion on the other hand worked better for the company. It was promoted as a prestigious brand in restaurants and night clubs. The off-premise promotion was also carefully planned to portray its elegance by acquiring quality displays and shelves in the supermarkets. Brand Resonance The consumers in the modern times demand much more than just the functional benefits from a product. They demand intangible benefits such as image, status, personality, lifestyle, success and other factors that they can strongly relate to (Aziz and Yasin, 2010). The Russian Standard brand was one of the very first brands in Russia which used all these aspects into account when introducing its products in the market. Prior to this, quality and the product was the only consideration for the businesses. They believed in the supply making its own demand style of selling as opposed to the making a product in accordance to the demand of the people. However, the Russian Standard brand changed the traditional style of marketing and therefore was able to hugely benefit from rapid success in Russia. The Russian Standard brand used all the five Ps of the marketing mix to powerfully introduce itself in the market. From there onwards, it maintained its quality and built a solid name for itself by being consistent and innovative in promotion. The Russian Standard brand was able to establish a reputation which appealed to the consumers nationalistic sense. The idea was to create a strong consumer-brand relationship. Brand resonance can only be healthy if the consumers feel that they are in synchronization with the brands identity and values. Because of its patriotic look the brand was able to delve into the Russian market well. It was in complete harmony with the traditions of the Russian people. Therefore, from the analysis above, it can be said that the rapid success of the Russian Standard brand was not only because of the strong product quality they offered but also due to its right choice of marketing mix and most importantly its uphold with the Russian Identity. As the Roust Organization has already developed strong merchandizing and communication skills and relationships with the both kind of trades that is on-trade and off-trade, it was easy for the Russian Standards to be introduced to the consumers, but it was the Russian Standards strong conviction towards the brand equity that they become increasingly popular with the people and establish a certain kind of bond with them. It can be rightfully said that the success story of Russian Brand vodka emphasizes on all the aspects of the brand equity i.e. to establish brand salience and keep themselves intact with brand meaning to strengthen the bond with the customers keep counter check on the brand response and improve i ncase of any negativity and maintain the high standards, and last but not the least to provide brand resonance to the customers so they can feel pride in using the Russian Brand vodka. Thus it enjoyed rapid success and managed to maintain its position at the top, with these brand equity concepts followed it is today thought as to be one of the traditional Russian Souvenirs. Diversification Horizontal brand extension is one of the diversification strategies for the businesses. As can be seen in the Ansoffs matrix in appendix 2, when a firm increases its business into new products and markets, it is said to be diversifying its business. The benefits from diversification include, profitability, growth, reaping economies of scale if the diversification is within the same product range, avoiding dependence on a single product etc. Capitalizing on the equity of existing brands can produce many benefits for the company (Strach and Everret, 2006) even enhance the perception for the core brand (Aaker, 1991). There are two types of diversification strategies; concentric diversification or conglomerate diversification. Concentric diversification is the one where the product class remains the same. This strategy is to add related products or markets from that of the current line of business. On the other hand, conglomerate diversification is where the firm diversifies into areas that are unrelated to the current product range. Synergy Synergy is the ability of two or more instruments to work together to create something more than what they would have created separately. In a firms case, a synergy would be the extra benefit acquired by two different organizations working together, as opposed to what they would have acquired if they worked separately (Ellwood, 2002). In the Russian Standard brands case, the banking industry and the vodka industry are two unrelated industries. However, the Russian Standard brands aim to establish both these businesses under a single brand name could have been to benefit from synergies. This is possible if the bank and the vodka business together can give a stronger brand equity or profitability as opposed to their working as separate businesses under two different brand names (Aaker, 1991). Conglomerate Diversification: Benefits and Problems The possible motivations for conglomerate diversification include profitability, reducing firm specific risk, and limited growth in the current business along with other benefits of diversification in general. As observed by Martin and Sayrak (2001), the diversified organization may benefit from a larger tax liability than the initial business. Moreover, there may be other benefits from diversification such as risk from suppliers can be reduced, overhead costs can be distributed amongst a larger business (economies of scales), and the debt capacity may increase as well (Lewellen, 1971 as cited in Martin and Sayrak, 2001). Furthermore, the additional business can become a source of internal financing for the combined brand, which can considerably reduce the firms financing costs. This can be done by the management of the combined organization, by redistributing resources within the organization, where a larger amount of funds can be placed in the areas where there is potential of a hi gher gain than some other department (Stein, 1997 as cited in Martin and Sayrak, 2001). On the other hand, conglomerate diversification may create a number of problems for the existing firm. There are chances of administrative problems arising with an increase in the scale of operations (VanAuken, 2011). There can be managerial issues, i.e. an intensification of the principle-agent problem in an organization. Along with this, there can be an inadequate level of experience for the existing firm in the new industry. There may be requirements of the new industry that the current management is completely unaware of. New marketing mix, technical equipment, personnel and a lot more will be required for the new business which the current management may not be able to obtain. Support for and against Conglomerate Diversification In conglomerate diversification there are cases where the diversification has been extremely successful as well as cases where diversification was a source of loss in shareholders value in the initial business (Martin and Sayrak, 2001). Maksimovic and Philips (2002) in their research found out that conglomerate diversification reduces shareholder value, whereas in Martin and Sayraks (2001) work they have given a wide range of supporting as well as opposing arguments, without a significant conclusion as to whether conglomerate diversification is beneficial for the initial firm or it actually dilutes its initial shareholder value. However, it has to be noted that most of this literature is on merging or acquiring conglomerate businesses and not establishing a new business like the Russian Standard brand did. In case of the Russian Standard brand, (Grigorian, 2000) the bank was met with immediate success. Therefore, the success of the bank could be attributed to the existing brand name of the Russian Standard Vodka, but even if it was not because of that then there was definitely no dilution of the brand because of the conglomerate diversification. However, it may be difficult to measure in the Russian Standard brands case whether the success of the bank was because of the credibility of the brand or the right marketing mix for the bank itself. It can be the case that the bank may still have had the same success without the Russian Standard brands name associated to it, because the strategies to establish the bank were appropriate and the marketing mix was correct for the respective environment. This may be very much possible considering the fact that most of the people did not associate the Vodka and the Bank even with the same brand name; few customers made a clear link between the two businesses (Grigorian, 2000). Another aspect in this situation could also be the fact that the owner of the company, Roustam Tariko, had established much credibility for himself as well by being successful very early. His sense of strategic business thinking made him successful in creating a brand image of Russian Standard. The aim to meet international quality standards and improve the image of his country reflected well in his branding strategies. The Russian standard vodka and bank, though both were quite different in terms of relativity but as both were being run by Roust their relativity was somehow subsided by the credibility of the parent company (Ellwood, 2002). Both the brands were leveraging on the Russian Standards image. So the brand could very well diversify instead of considering to be diluted. Therefore, it can be said that even when the banking and vodka businesses are not compatible and few modern businesses actually go for conglomerate diversification, the Russian Standard brand was able to handle the two businesses well. As reputation (Ali, 2008) is one of the main factors that can affect the results of brand extension, the Russian Standard brand had a strong brand equity because of its vodka business which could very well afford to withstand any brand extension. Market Extension Another diversification strategy is to extend ones existing business into new markets. As can be seen in the Ansoff matrix (appendix 2), the market extension (Jewell, 2000) is when the existing product is introduced in some new market. This is another extension strategy that the Russian Standard brand was taking into consideration, i.e. extending its vodka into the US market. The benefits of market extension include profitability, an opportunity to reap economies of scale as the basic product will remain the same and growth of business and operations (VanAuken, 2011). Whereas, the market extension process may cause difficulties for the existing firm, because the new market may be completely different from what the firm has been working in initially. An in depth analysis of the potential market, information of the competitors and consumers, legal regulations, economic and social environment, all are required before the extension may be made. An entirely new marketing mix is required f or the same product for it to be introduced in a new market. If the product is launched in the new market with the same marketing mix, then the probability of its success may be reduced considerably. This is because, consumers in each market have distinct requirements and the social, economic and legal situation is also different from the existing market. Moreover, the potential market may already be saturated with competition, as is the case with the US market for Vodka (Sahani, 2008). The US market already has a number of well positioned, distinct local and foreign brands. Each of the brands available in the market is distinct in its own way, i.e. each has a specific segment of the market that it is very well catering to. Therefore, it can be said that introducing the Russian Standard Vodka in the US market is a difficult task, however with the quality product that it has, it may as well be successful to grasp a section of the market. In order to do this, a new marketing mix will be required for the Russian Standard Vodka to be successful in the US. The Russian Standard Vodka in the US market The Russian Standard Vodka was hugely successful in Russia not just because of its quality, but also its appeal to the nationalist sense in Russia along with its privileged distributional channels. These are the attributes of the Russian Standard Vodka that may not be present when the vodka is introduced in the US market. The US market which is todays largest consumer of vodka, is already very saturated in terms of premium vodka brands. The consumers will not be attracted to the brand merely because of its Russian origin, nor will the brand be able to acquire advantaged distribution channels (Sahani, 2008). Also considering the fact that the relationship between the two countries have always been on a verge of disagreements (Graham, 2008), this can act as creating a certain biasness for the origin of the brand. Based on the market analysis the super premium to premium segment already includes a lot of imported brands. For Russian Standard to create its space the super premium segment will have a benefit in terms of no competition from local brands, since the super premium segment only includes the imported variety. So if Russian Standard vodka changes its market strategy they can be noticeable in the US market. Change in the strategy will have to be emphasized in new and creative ideas of marketing and advertising, for this purpose it is very essential for the Russian Standard management to carefully study the US market, understand what the customers need and want, and what does the other vodka brands offer them, whether is there any loopholes or any gap between the customer requirement and brands offers and if Russian Standard vodka can overcome that gap. The American market is completely different from the Russian market, therefore Russian standard faces a great challenge in first capturing the attention of the American and consumers and then providing them with a better vodka than its competitors. The Russian Standard vodka can be launched in US market, but for a successful launching a lot of literature review and planning is required. From the discussion above it can be said easily that the Russian Standard will have to adapt to the US market to make their space. Many aspects of the Russian Standard vodka advertising and management campaign will plays vital role, among which pricing is the most crucial of all. The price should be appropriate enough to capture the attention of the Americans and maintain class as well. The quality of the Russian Brand vodka will ensure brand loyalty from the customers, but the real challenge is faced in actually making space in already so brand crowded market of the vodka in the US. The Russian Standard Vodka marketing mix for the US market will have to have a significant media campaign as well. This is because, all other competing brands in US have noteworthy amounts of money spent on advertisement, and are using user profiling (associating celebrities to add value to the brand) to their advantage. This is one place, where the Russian Standard Vodka will have to focus to establish a brand image that will appeal to the respective consumers. With the current scenario going pretty well for Russian Standard at home a global impact will add to the equity of the brand. As far as the image and global inconsistency is concerned in order to venture into a foreign market the characteristics must be understood. Since the US is a big market and the people are very accustomed to freedom and rationality Russian Standard will have to adapt to the culture in order to create the brand image (Deresky, 2006). This might impact global consistency of the brand but in order for it t o be associated exclusively to Russia the Russian Standard brand has to be put up as a brand for the elite. One the brand recognition will be spontaneous and second it will enjoy cost effective global positioning (Sahani, 2008). As the current situation of the brand is leading in the Russian Market the intervention in the US market will not be a wrong decision. Another aspect in consideration with the adaptation to the US market involves the brand name Russian standard itself (Deresky, 2006). This can have a positive as well as a negative impact while branding in US. The word Russian associates the Russian traditions with the brand. This can impact in the unique positioning in imported vodkas market. The name will give the product a Russian trait and the market does consist of people inspired more by brands with foreign attribute associated to them. However, the market also consists of people who can be biased in terms of foreign associations. Since Russia has been on major disagreement terms with US in history, some sort of biasness or stereotyping might result in the undermining of the brand (Graham, 2008). Launching Russian Standard Brand vodka in the United State would be challenging but not entirely an impossible job. With change in strategies and with new concepts of brand equity that will be according to the US markets, the Russian Standard Brand may be able to make their space in the strong world of vodka in the United States. Conclusion Therefore keeping these aspects in mind the venture into the US market can be risky at some points since it is the largest vodka market in the world. On the other hand it can also provide Russian Standard the global position it is looking for. It will add to the equity at home and in other markets it plans to venture into. The loyalty will increase and so will the company reap economies of scale by pricing it in the super premium market. References Aaker, A., David 1991, Managing brand equity: capitalizing on the value of brand name, New York, Maxwell Macmillan International. 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